The Truth About Restaurant Specials


It’s winter time in South Africa - the off-season in restaurant terms. This is when most of us have to put money earned during season back into the business; repairing furniture, fixing the plumbing, buying new freezer compressors, extraction checks, electrics. It’s also the time the staff go on leave, and the restaurant is often times than not - half empty.

Being in a town like Hermanus, where the tourism industry provides most of the business, off-season is a shock to the system. Even in a top notch restaurant like Lemon Butta Hermanus (ahem), we struggle to fill up the room. So, like all restaurants since the beginning of time, we run specials to try and get people in through the door. This winter we’re running a fantastic special - the mother of all specials - the Two for One.

In these trying economic times, even the wealthy are attracted to specials. Years of excess and ridiculously over-priced, fussy food have led even the well paids to search for value for money options. And the Two for One Special is incredibly enticing: Buy a dessert or starter with a main meal and get your second main free. How about a date?! That appreciation you owe your mom/friend/secretary will be thoroughly rewarded with a kiss/hug/grope and they’ll never pin you for a cheapskate.

The point is this: by having the option of a free meal, you then have some spare cash to order that seafood menu item you always coveted, or that bottle of expensive wine you always wanted to enjoy with your seafood platter. Instead of sharing a dessert, you can now indulge in your very own (let’s face it - the majority of us share our chocolate hot pots without much enthusiasm).

So what’s in it for us? I mean, we are GIVING AWAY A FREE MEAL. Well, we want to fill up our restaurant so even in the dead of winter, it can feel warm, cosy and lived-in - kinda like home. And it’s also an opportunity for you to taste some dishes you might not have ordinarily tasted. So that you might have a good word or two to say about us to your friends. So you appreciate what we’re giving away. So that you come back when the special’s not on anymore!

And even if you’re the type of restaurant goer who only dines out on specials, we’ll still welcome you with open arms. See you at Lemon Butta Hermanus this winter!


  1. Ken
    April 12th, 2013 at 08:54AM

    Should update the blog- dissapointing to find Lemon Butta is only running specials on Thursday nights during April 2013- didn't see that bit of info anywhere...

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